Video marketing is one of the hottest marketing techniques around, and you can take your stand as a “real man” and expert in your niche. By creating and posting great online videos, you can reach a targeted audience with your message. No matter what sort of business you have, you can benefit from video marketing. This article will teach you what you need to know.
Interviews make great videos. Have a friend or a colleague interview you if you want to give some details about your business and products or interview some customers if you want to share some original reviews of your products. If possible, find an expert in your field who is willing to be interviewed on your products.
Get others involved in your videos. Whether you are giving a nod to a customer or interested site visitor, or doing an interview with within your niche, you can add some flavor to your videos. People like to see variety in marketing, which means you need to utilize multiple tools to build your success.
When you feel that you’ve run out of ideas, look around online to find inspiration. Youtube is an excellent place to start, but also check out vlogs and videos posted on social media. The more you view, the more ideas you’ll find and the faster you’ll come up with your own content.
If you are new to video marketing, don’t worry too much about the equipment you are using. You do not need a professional television or movie camera to do video marketing. A simple camera will work just fine, as long as it can deliver good quality digital videos. A webcam is never a good idea for video marketing.
Interact with your viewers on YouTube by enabling comments. You should go through your comments regularly and answer to questions or simply thank users for their feedback. Do not hesitate to delete negative comments so users feel comfortable about sharing their opinion. You should also pay attention to any video posted as a response to yours and perhaps feature it if it is relevant to your topic.
A great way to engage users with video marketing is to leave a few questions unanswered or make your videos thought provoking. This will encourage your viewers to engage you with comments and will give you a chance to speak to them on a personal level. When you communicate with your viewers, you end up building a bond with them on a personal level.
When you upload a video to YouTube, also upload it to Facebook, and vice versa. You can also upload to Daily Motion, Vimeo, and other high quality video sites; there is no use publishing to just one site. Also, turn the video to audio, and post it on iTunes, SoundCloud, and other podcasts sites. You should use the embed code from Facebook on your site instead of YouTube as Facebook followers tend to be more lucrative than YouTube followers, and you’re working to build your brand with the video you post.
The title of your video is as important as the content when trying to attract viewers. People who search on Facebook, YouTube or Google will see the title first, so it has to catch their attention and entice them to click. Take your time in selecting a title and put real thought into it.
Build a community. For example, you could have a group support work-at-home fathers, or an ethnic community like “Greek community of Dallas.” Other build their sites about a passion, like marijuana, natural products for skin care, or men’s style, or weight loss and body building via intermittent fasting (see sample videos below).
Make sure that your video marketing is high energy. It can be very hard to keep people’s attention these days and a high energy video is your best bet in accomplishing this. You could take some time to view the videos of others to better understand the level of energy that you are looking for.
If you are camera shy, or you do not feel like you would be good at video marketing, look within your company for someone who would be a good fit. They are usually the most friendly and have a natural exuberance that radiates around them. This is the person you want to choose for your video marketing.
Don’t forget to add your URL within your videos. You can do this through the use of a text box on your video. This is a great way to let people know where they can go to find new information and products. If you don’t include the URL, they’ll watch and forget you.
A video is a great way to market your company, but don’t do it too overtly. You can show your customers how to use your product or how it’s helping people around the nation, but don’t cram your sales pitch down their throat – let the product sell itself in the video.
Use the “how-to” concept in your video marketing campaign. People will tune in just to learn what you have to teach and their appreciation for your know-how can convert to sales. Make sure to answer nearly every question possible in your video, but save something tantalizing to be seen only at your website!
The power of video marketing can be staggering, but you need to know how to harness that power. Being able to create great videos is only one part of an effective marketing campaign. You also have to know how to reach the right audience. With the advice you have just read, you can succeed.
Here are three examples of manly men that are “killing it” with their video channels:
Ready to start running your own home business? What’s the matter, you don’t know what to do or where to start with it? No worries, this article has your back. Below are some tips and tricks that can get you started with the basics of how to successfully run your own home business.
Make a plan for your home business before you just go jumping in. If you know what you’re going to do and when you’re going to do it, you’ll be much more likely to meet your goals. Starting a business without a plan is like trying to drive to an unknown location without a map – even if you know where you’d like to end up, you probably won’t get there in any reasonable timeframe.
You will want to rent a post-office box for receiving any mail related to your home business. It is not safe to publish your address online, and you need to be careful. Having a PO box is a security measure and will prevent someone you don’t know from coming to your home unannounced.
Operating your own home business sounds glamorous and fun, but it takes a real desire to succeed, a ton of initiative, and a whole lot of discipline. Because many counties may have regulations on the types of buildings you need to operate your business out of, it may be helpful to think about building your own office building at your house, so customers do not need to enter your place of residence. You can also keep your home life better divided from your work life if they happen in different buildings!
Look for home business opportunities that target people who are looking for personal attention for some of their regular needs. For example, for many people who are frequently out of town, they would rather hire a pet sitter to watch their pets instead of boarding them in a kennel because they want personal attention for their pets. The key is to find a way to offer customized services that a larger company cannot offer.
Only promote products you believe in 100%. Find manufacturers that have the type of policies and values you can comfortably stand behind. When you spend a lot of time, money, and effort to build a business and promote products, your belief in those products comes through in every thing you do.
It is important for all home business owners to have a backup plan, a list of steps to take in case things don’t go as planned. What will you do if you lose a major client? How are you backing up your data? Preparing for the worst will help safeguard your company.
Create a backup plan for possible problems in your home business. If you are collecting customer data, be sure you have a data backup plan such as an external data storage site. If you are storing physical products for sale, make sure you have adequate insurance coverage in case of damage or theft. Consider the problems relevant to your business and plan accordingly.
Study your services and products carefully so you can provide the maximum amount of information about them. If you are able to provide quality information about your products and services, it will be easier for you to sell them to interested parties. You will also become quite favorable in the eyes of your clients.
You can use online payment methods without having to set up a merchant account. It will save you a good bit of money by doing this. Once your business is established and going well, you may want to consider looking into a merchant account that will allow you to directly accept credit card payments. Check out this Forbes article for additional ideas.
Be sure to invest some money into a great virus scanner for your computer. Your computer is the backbone to your home business and if it becomes infected with viruses you are going to be out of work for some time. Get a virus scanner, firewall, anti-spyware, and anti-ad, all of which can be found on the internet for little if any cost at all.
Do not risk failure by failing to explore all of your networking options. Register yourself and your business on online professional networking and small business communities sites and interact often with others. Attend local seminars, conventions, and lectures marketed toward small or start-up home businesses. You will absorb valuable information and spread the word about your company.
If you are looking for a practical, profitable home business, try starting a home daycare. Good childcare is hard to find, and there is no end to the number of children needing it. A home daycare can allow you to remain home with your children while earning a good income at the same time.
Keep your office organized to help keep your mind and life in order, too. Being able to find necessary paperwork, or a piece of computer hardware that you’ve put in a drawer is essential to keep your time lines in check. Nothing can make you miss a deadline more than not being able to find the resources you need.
Below, we have selected three videos from the best industry leaders, including Tony Robbins, Tai Lopez, and T Harv Eker. Each one of these gentlemen run multiple multi-million dollar businesses. Many of them started from their kitchen table.
With the previous tips floating through your thoughts, you ought to be ready to take on running your own home business! It does take research, a lot of work and some patience, but if you keep at it, it is indeed, achievable. So, go out there, enjoy yourself, and be successful!